Ghost mannequin
photography is a post-production technique that removes the visible parts of a
mannequin from clothing images. The result is a "floating" effect
that showcases the garment's shape and fit without any distractions. This
method has become a staple in fashion e-commerce for its ability to highlight
products effectively.
Key Benefits:
•Clear Product Focus: By eliminating the mannequin, the attention is
solely on the clothing, allowing customers to appreciate its details and
design.
•Enhanced Product Visualization: The "floating" effect
creates a 3D-like appearance, giving customers a better understanding of the
garment's shape and drape.
•Professional Image Quality: Ghost mannequin images contribute to a
polished and professional brand image.
How it Works:
The process
involves capturing multiple images of the garment on a mannequin from different
angles. These images are then combined and edited in post-production to remove
the mannequin, leaving only the clothing visible.